Bacana Notions is the name of our short ‘n sweet weekly blog.  We aspire to have each Notion in some way capture the essence of the Bacana vision statement.

no·tion noun \ˈnō-shən\ an impression, a concept,
a theory, a whim, or a belief held by a person or group

A Bacana Notion could spark a new thought or give you a grin in the middle of a long day.  It may even provide you with that helpful advice you’ve been waiting for.

giving notice

In this modern time of super-productivity, super-connectivity, overstimulation, and over-saturation, we can easily slack off on the art of noticing.

I was recently given a thin piece of plastic called a “viewfinder” with the suggestion that I use it for a contemplation exercise. The assignment is simple: Hold the viewfinder up to absolutely anything (even a blank wall) and take time to notice what you see within its tiny rectangle. By letting the larger view go so as to focus upon the smaller perspective, a whole detailed world opens up.

Someone told me once that an ancient definition of human is “one who notices.” Perhaps we modern humans need encouragement to do more noticing? So, to the modern humans out there (myself included), consider yourself encouraged.

garden anemone

Every now and again, I see something along my path that seems to be visiting from another world. In those moments, I choose whether to disregard it and keep on my set path, or to take it in and let it have whatever effect — whether that’s just a brief moment of wonder, a change in perspective, or a reminder that the path does not always have to be so set. That you can turn left and go to another world if you want.

Like turning around in the garden and seeing a flower reminiscent of a sea anemone.

Moment of wonder? Or spark of an idea that leads to a left turn?

We shall see.

a lion of a perspective

“Until the lion learns to write, every story will glorify the hunter.”
– African proverb

This quote, these words, are quite profound.

I consider something to be profound when there’s an understanding of a simple meaning that breaks through into a greater meaning.

What these words remind me of is that every being has its own unique perspective. To the caterpillar I picked up this morning, I am a life-threatening monster. To my 5 year-old niece, I am a strong loving presence whose arms she can jump into. The caterpillar and the child would describe me (the same me) in completely different ways.

Applying this concept to my understanding of historical events, to the media I consume, to the stories I tell myself about the world, to the way in which I listen to another human being… I become aware of perspective, of framing, of context.

The lion will never learn to write. But I can do my darnedest to understand her perspective, even when I only have access to the hunter’s version of things.

How many perspectives do you choose to see?

web of rings

A tree is a growing record of time. A living thing with history in its rings.

A spider’s web is a feat of construction. A home and tool with skill reflected in its rings.

Seeing one through the other. Just a bit of a marvel.

that worthwhile step

“Adventure is worthwhile in itself.”
– Amelia Earhart

Adventure to Amelia Earhart was a flight across an ocean. But, truly, an adventure need not be so grand! Sometimes an adventure can simply be taking a different route to the office or trying out a new recipe or learning to swim at age 65.

This squirrel’s adventure is walking across a high narrow fence. What’s yours?

community profile: horacio zambrano

We’re so pleased to introduce you to another member of our massively cool community of Bacana clients. Welcome to Horacio Zambrano!

Introduce yourself.
I’m a mid-life, corporate exec turned small business entrepreneur that is building a marketing consultancy and virtual agency. I live in San Francisco, am married, and have a young son that I see more now.

What’s something making you happy right now?
We just landed a new client this week and validated our virtual team model.

When was the last time you surprised yourself?
Every month / week. I see more clearly what I should be focused on and how, the prior month, I probably spent too much time in one area or another when I should be building a process to delegate to get the business to the next level. It reminds me to focus on getting on with finding and bringing the right people into the fold. Part of the journey, I suppose.

What’s something that brings ease into your life?
Reading and tennis. Tennis is like my yoga, and I’ve been doing it for the past 10 years. I get grumpy when I neglect it. Reading wisdom from others really validates my own thinking and helps me sort out my own thinking.

What’s something you’ve seen or read recently that you want to share?
Making Websites Win by Karl Blanks. While it’s pretty prescriptive about how to make websites convert, the underlying theme is to iterate fast and experiment, experiment, and experiment. The world is always moving so quickly that you have to be flexible in how you position yourself and your business and continually look for the opportunity to create sustainability. It also speaks to the fact that the world and younger generations are moving to a very data-driven and analytic place that supports a creative process like messaging and copywriting.

Anything else you’d like to share with the Bacana community?
Keep chugging and enjoy the journey. Nothing is guaranteed, so don’t fall prey to grass-is-greener thinking, and stay focused.

Where can people find you?


wild wallflowers

“It takes as much time to build walls sturdy enough for wallflowers like you and me to lean against as it does for us to bloom.”
– Ayokunle Falomo

I’ve never been called a wallflower before, because I’m quite lively in social settings. But I definitely have some wallflower in me. It’s the part of me that likes to go places by myself and quietly observe. It’s the part of me that likes to be anonymous in public. It’s the part of me that is preparing to participate in life in some way without feeling ready yet. It’s the part of me that is self-protective.

The older I get, the less time I spend being a wallflower. Perhaps it’s because I’m ready to be seen.

The flowers in the photo are jutting out of a rocky cliff wall. They grew out of cracks, and their stems curve up toward the sky. They are wild wallflowers that bloomed.

How about that?

brave chicken

If this chicken moved her head, you would see that the other 2 were on the far side of the coop. I was mowing the lawn, and the other 2 were having none of it. This one, though, this one was curious. This one was all about going after the grass cuttings that happened to fly her way.

I want to be the brave chicken. How about you?

wishing on a little moon

“Most of the dandelions had changed from suns into moons.”
– Vladimir Nabokov

This year on my birthday, I didn’t have cake. But I did blow out a single candle that was sticking out of a chocolate-drizzled coconut macaroon. (Better than cake!) And, of course, I made a wish on that candle.

The candle-blowing wish-making opportunity reliably comes along once a year. It’s the other opportunities that are more haphazard, so it’s good to keep a look-out for them.

People make wishes on the night’s first star, on an outlier eyelash, on four-leaf clovers, and on dandelions. The dandelions are the most special because, at certain times of year, they are so very plentiful. And because, when you make a wish and blow, you get to see your wish explode out into the world.

Have you made a wish lately?

what lies beneath…

This is a rather full day for this river. On a not full day, you can see the shopping carts lodged in the mud from where I’m assuming people have thrown them in. (There’s a shopping center a very short distance off to the right.) And yet, at the moment of this photo, there is no thought of shopping carts languishing & rusting away. There is just a bit of serene English countryside.

In this age of social media image curation, we all need to remember that we’re not getting full stories. We’re seeing the image on the surface. The same goes when meeting someone on the street or having a passing interaction with someone. Whether the exchange is pleasant or sour, we see that moment’s snapshot, but not the full story.

Reminding myself of that very often changes my reactions. How about you?